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Fortunately for today's startups, pre-existing companies provide examples of successful adaptation.
Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity.
Although some discount “The Pivot” as an overused buzzword, for a startup, pivoting can mean the difference between becoming the next success story and joining the deadpool.
The principles behind the pivot apply to any industry.
You could also join any of Compu Serve’s thousands of discussion forums to yap with thousands of other members on virtually any important subject of the day.
The reasons for changing course are often varied, and there are many factors to take into consideration when making the decision.
Nicholas Thomas is the Director of Business Development at Docudesk Corporation and is passionate about user experience, design, and innovation.
You can follow him on Twitter @nicholaswthomas and read his blog at Nicholas Wayne
Yet there was no stopping the real Internet, and by the mid-1990s it was moving full bore.
Yahoo had just set up shop, Amazon had just begun selling books, and the race to get a PC in every household was on.